Social media vs health: turning an eating disorder into a successful brand.

Fashion photo of beautiful and young lady in swimsuitsIf I asked you to promote my new brand ‘Freelee the Banana Girl’ would you laugh at me? But this is a successful brand that has been built through social media. It features a skinny 30 something who champions a high carb low fat diet – she is essentially a Fruitarian (she claims 97% of her food is fruit). Her story goes that after battling eating disorders and failing at many diets she eventually worked out that if she lived on fruit she … Continue reading